Cafe de Cupping is a modern, Third Wave coffee shop in a heavily Korean neighborhood in Flushing, Queens, New York City.
Arancia created a brand story for Cafe de Cupping centered around their Korean heritage and tied it to their identity as the only Third Wave coffee shop among many traditional Korean cafes. The rooster logo we created for them reflects that melded identity.
Using these materials, we set up Instagram, Twitter, Facebook, and Google+ accounts with a semi-automated promulgation strategy, along with Reputation Management for Yelp and Twitter.
A website is underway.Instagram